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Ozwell Fitness, a health club in Carmel, Indiana, says use of its hyperbaric oxygen and PEMF therapies grew to more than three times initial levels at peak for hyperbaric and nearly that for PEMF. The operator also reports more than 7,000 red-light therapy sessions over the past year, though the source does not provide a precise comparison period or independent verification of the reported growth.
Ozwell Fitness, a health club in Carmel, Indiana, says members have completed more than 7,000 red-light therapy sessions over the past year, while peak use of its hyperbaric oxygen therapy rose to more than three times its initial level. The operator attributes the activity to offering workout and recovery services together, but the growth figures are company-reported and the source does not specify the time span used to compare initial and peak usage.
Ozwell owner Gemi Ozdemir said the club was built around bringing fitness and recovery services together. He described previously traveling to separate locations for red-light therapy, personal training and sauna use, and said the fragmented routine was difficult to maintain. At Ozwell, he said, members can move from a workout to a recovery service at the same facility.
The club has two Neo light beds, a Neo O2 device for hyperbaric oxygen therapy and a Neo Flux device for PEMF therapy. Ozwell reports averaging about 140 red-light sessions per week. Nearly 400 members have used the light beds, including more than 140 who have returned at least 10 times, according to the report. Those figures describe use at the club; they do not establish that the services caused particular health outcomes.
Ozdemir said hyperbaric therapy use has more than tripled from its initial level to its peak, while PEMF use has nearly tripled. He did not provide exact starting and peak counts or dates for those comparisons. The equipment supplier, Neo Science, says its devices use touchscreens and can be operated without specialized training or staff oversight, a feature Ozdemir linked to ease of access.
Convenience Shapes Recovery Use
The figures offer a case study of how a health club is packaging recovery services alongside workouts, rather than asking members to make separate trips. Ozdemir argues that the short gap between a class and a recovery session helps make use routine. That is an operator’s explanation, not a controlled finding: the source provides no comparison with a similar club or members who lack on-site recovery options.
For fitness operators, Ozwell’s reported activity may be relevant to decisions about facility design, equipment and member experience. The club has paired multiple modalities with private rooms, presenting the services as a premium offering. Whether that approach can be replicated elsewhere depends on factors not supplied in the report, including equipment and staffing costs, pricing, facility capacity and the number of members eligible to use the services.
The report also distinguishes volume from retention. Ozdemir said retention is strong and that having training and recovery in one place is a significant part of why members stay, but he did not give a retention rate or quantify the contribution of recovery. The account therefore points to a possible business rationale without proving that recovery services drove customer growth or retention.
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How Ozwell Built Its Recovery Offer
Ozdemir said he set out to create a more efficient wellness routine by combining exercise and recovery under one roof. He met Robin Kuehne at the IHRSA trade show in 2023, according to the report. IHRSA is now known as the Health & Fitness Association. Kuehne founded Neo Science in 2020, and the company supplied the equipment used at Ozwell.
Ozdemir has credited the supplier’s products and their fit with the club’s premium positioning. The relationship is relevant to interpreting the account: the source is a profile featuring both the fitness operator and its equipment provider, not an independent evaluation of the therapies or a financial audit of the club’s results. Ozwell’s private treatment rooms and touchscreen-operated devices are presented as parts of the member experience.
“The whole idea was a more efficient wellness routine: work out and recover in one place.”
— Gemi Ozdemir, Ozwell Fitness owner
Growth Figures Lack Full Baselines
The report does not give the exact dates, usage counts or measurement method behind the claim that hyperbaric use more than tripled and PEMF use nearly tripled. It describes those comparisons as growth from initial levels to peak use, but does not say whether the change persisted or how long it took. The red-light count is tied to the past year, while the nearly 400 users and repeat-user figures are not accompanied by a measurement date.
It is also unclear how many new customers Ozwell attracted, what proportion of its membership uses recovery services, or whether the offerings affected retention or revenue. The source includes no independent analysis of therapeutic benefits. Member comments about perceived differences, including mood, are anecdotes reported by Ozdemir and should not be treated as established medical outcomes.
Whether the Model Scales
The report does not announce a new Ozwell location, an expansion plan or a future performance target. The next useful evidence would be updated session counts with defined reporting periods, alongside membership, retention and cost figures that could show how the services perform as a business. It is also not clear whether Ozwell plans to add equipment or change its recovery offering.
Neo Science says it serves operators in the United States and internationally, including facilities in Canada, the Middle East, Europe and Asia. That supplier footprint does not establish that other clubs have recorded results comparable to Ozwell’s. For now, the reported figures remain a single operator’s account of member use and peak growth.
Key Questions
Which recovery services does Ozwell Fitness offer?
The club has two Neo light beds for red-light therapy, a Neo O2 device for hyperbaric oxygen therapy and a Neo Flux device for PEMF therapy, according to the report.
What does Ozwell mean by tripled engagement?
Ozdemir said hyperbaric therapy use grew to more than three times its initial level at peak, while PEMF use nearly tripled. The report does not provide the exact counts or comparison dates.
How many red-light sessions did the club report?
Ozwell reported an average of about 140 sessions per week, totaling more than 7,000 over the past year. These are figures reported by the operator.
Does the report show that recovery services improved retention?
No independent evidence is provided. Ozdemir said retention is strong and that having training and recovery in one place is part of why members stay, but the report gives no retention rate or causal analysis.
What remains unknown about Ozwell’s results?
The report does not specify the time period or exact baseline for the hyperbaric and PEMF growth claims, nor does it provide costs, revenue effects or independently measured health outcomes.
Source: athletechnews.com
