TL;DR
Get wellness gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Garmin’s fitness segment generated $694 million in third-quarter revenue, up 16% year over year, according to the company’s results. The July launch of its subscription-free, screenless Cirqa band is part of its broader push into wellness tracking, but Garmin has not disclosed Cirqa sales figures.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter, the company reported, as it expands its wearable business following the July launch of its $199.99 Cirqa Smart Band. Garmin has not released Cirqa sales figures, so the results show growth in the segment but do not establish how much the new device contributed.
Fitness was Garmin’s largest business segment by revenue for the quarter ended Sept. 26, and generated $231 million in operating income, with an operating margin of 33%. Garmin attributed the segment’s growth to strong demand for wearables. The company also described Cirqa in its earnings release as a product that expands the market it can serve in wellness technology.
Launched in July at $199.99, Cirqa is a screenless band for health and fitness tracking. Garmin positions it as a competitor to products such as Whoop. Unlike Whoop’s membership model, Cirqa offers tracking without a required subscription, according to the report. Garmin has not disclosed unit sales, revenue from the band or its contribution to the quarter’s growth.
Garmin’s companywide third-quarter revenue increased 12% to a record $1.99 billion, while operating income rose 34% to $612 million. Outdoor revenue grew 20% to $597 million; marine revenue increased 16%, and aviation revenue rose 5%. Automotive revenue declined 20%, making it the only segment reported as down.
Growth Beyond Garmin’s Core Watches
The results show that Garmin’s fitness business is growing alongside its broader product lines, while the Cirqa launch signals a push into everyday health and wellness tracking. A screenless band may appeal to customers seeking wearable tracking without a display, while the absence of a required subscription sets Cirqa apart from some competing services.
That positioning does not yet show whether Cirqa is selling well: Garmin has not provided sales data or separated the band’s contribution from results across the segment. For readers and competitors, the clearest confirmed measure is the segment’s 16% year-over-year revenue growth, not the performance of any one product.
Garmin is also adding services around its hardware. Its acquisitions of TrainingPeaks and TrainHeroic extend its reach into workout planning, performance analysis and training management for athletes and coaches. Together, the device launch and platform purchases point to a broader fitness strategy, though the company has not quantified their individual financial effects.
Products Worth Considering
Garmin Venu 3 Fitness Smartwatch, 45 mm, Black
Fitbit Sense Advanced Smartwatch – Sage Grey/Silver (One Size, S & L Bands Included)
Fitbit Versa 4 Fitness Smartwatch – Black/Graphite
As an affiliate, we earn on qualifying purchases.
Cirqa Joins a Wider Fitness Push
Garmin’s fitness segment has been expanding: through the first nine months of 2026, it generated nearly $2 billion in revenue, up 26% from the same period a year earlier, according to the source report. That nine-month figure covers a different time window from the third-quarter result and should not be read as Cirqa-specific revenue.
Garmin CEO Cliff Pemble has previously cited the company’s feature range and subscription-free model as advantages in a crowded wearable market. The company’s third-quarter update comes amid growth across several segments, including outdoor products, while the automotive business contracted.
After the quarter, Garmin raised its full-year 2026 revenue forecast to approximately $8.15 billion, from prior guidance of $8.05 billion. It also lifted its pro forma earnings-per-share outlook to $10.80 from $10. These are company forecasts, not reported full-year results.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa’s Sales Remain Undisclosed
The company has not said how many Cirqa bands it sold, how much revenue the device generated, or whether it materially contributed to the fitness segment’s quarterly increase. Garmin’s attribution of growth to strong wearable demand covers the segment as a whole and does not identify individual products.
The source material also does not provide a breakdown of revenue from Garmin’s newer training platforms or explain how those acquisitions affected the quarter. The full-year outlook is guidance and may change; the reported figures do not establish whether Garmin will meet it.
Watch for Product and Guidance Updates
Garmin’s next results and any future product disclosures may offer more detail on fitness performance and its wellness strategy. Until the company reports Cirqa-specific figures, investors and customers cannot assess the band’s sales contribution from the published segment totals.
The next financial benchmark is Garmin’s performance against its raised 2026 revenue forecast of about $8.15 billion and its $10.80 pro forma earnings-per-share outlook. Those targets remain forecasts; the company’s subsequent reporting will show whether actual results align with them.
Key Questions
How much did Garmin’s fitness revenue grow?
Garmin reported $694 million in third-quarter fitness revenue, up 16% year over year.
Did Garmin disclose Cirqa sales?
No. The company did not provide Cirqa unit sales, device revenue or a specific estimate of its contribution to segment growth.
What is the Cirqa Smart Band?
Cirqa is Garmin’s $199.99 screenless wearable, launched in July for health and fitness tracking. The report says it does not require a subscription.
How did Garmin’s other segments perform?
Outdoor revenue rose 20% to $597 million, marine increased 16%, and aviation grew 5%. Automotive revenue fell 20%.
What is Garmin forecasting for 2026?
Garmin raised its full-year revenue outlook to approximately $8.15 billion and its pro forma earnings-per-share outlook to $10.80. These are forecasts, not completed-year results.
Source: athletechnews.com
