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Mark Mastrov and 24 Hour Fitness are preparing to open Founders Club, a 45,000-square-foot premium gym in Summerlin, Nevada, with a DJ, medical spa, recovery services and social spaces. The $10 million project is scheduled to open early next year, with pre-opening memberships listed at $59.99 to $99.99 a month.
Mark Mastrov and 24 Hour Fitness are developing Founders Club, a $10 million, 45,000-square-foot gym planned for Summerlin, Nevada, that will combine strength and group training with recovery services, a medical spa, a DJ booth and social programming. The club is expected to open early next year, with pre-opening memberships priced at $59.99 to $99.99 a month, according to Athletech News.
The planned club is at 9200 W. Sahara Ave. and will operate under the 24 Hour Fitness banner. Its design includes about 25,000 square feet for free weights and strength equipment, with 12 lifting platforms, a functional-training turf area, a lower-body training zone and a posing room. The facility will also have cardio and selectorized-weight equipment, plus a group studio offering Pilates, yoga, Zumba and Les Mills Bodypump.
Founders Club’s recovery area is slated to include hyperbaric chambers, red-light saunas, massage chairs, pelvic-floor chairs and cold-therapy wave chairs, along with a large sauna and a cold room. A medical spa will offer IV therapy. Plans also call for a juice bar and social cafe with lounge seating and tables for members who want to stay or work, as well as a DJ booth and 100-inch televisions around the club.
The company says member programming will include morning coffee sessions, run clubs and recovery nights. Athletech News reported that prospective members can register for Founders memberships beginning in November. The announced monthly pre-opening price range is $59.99 to $99.99; the report does not specify which services or membership tiers are included at each price.
Founders Club puts a specific business question in front of 24 Hour Fitness: whether a large, amenity-rich club can attract members at prices below those typically associated with luxury fitness facilities. The announced $59.99-to-$99.99 monthly range gives prospective members an initial price point, but the final value will depend on which amenities are included and whether services such as medical-spa treatments carry extra fees.
The concept also reflects a wider effort to bundle workouts with recovery and social activities. By pairing strength equipment and group classes with recovery facilities, a cafe and organized events, the company is pitching the club as a place members may use beyond a standard training session. Whether that mix can sustain demand and operating costs is not yet known; the project is one planned location, not evidence of a broader rollout.
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Mastrov’s Return to 24 Hour Fitness
Founders Club is the first new concept Mastrov has announced since taking control of 24 Hour Fitness, according to Athletech News. He reacquired the chain in January with private equity firm LongRange Capital and became interim CEO in August after Karl Sanft left. The chain has about 240 clubs, down from a reported peak of 420.
The new club arrives as 24 Hour Fitness invests in existing locations. The company has said it is spending more than $100 million on upgrades at selected clubs, including larger strength floors and additions to its Recovery24 and Reformer24 offerings. Summerlin is also attracting other fitness businesses: Athletech News reported that Pvolve and Mark Wahlberg’s Municipal Gym were planning Nevada locations there, alongside existing operators including Life Time and Orangetheory.
““This location and facility in Las Vegas is something special. Every detail reflects what I’ve learned about what members are actually looking for today.””
— Mark Mastrov, founder of 24 Hour Fitness, as quoted by Athletech News
Pricing and Services Still Unspecified
The announced opening date is early next year, rather than a specific day, and the source report does not give a construction or opening schedule beyond that timeframe. It also does not detail the number of membership tiers, what each tier includes, or whether access to the medical spa and recovery equipment will require additional payment.
Although IV therapy is listed among the medical-spa services, the report does not identify the provider, explain how appointments will work, or state which treatments will be offered. The company has not announced whether Founders Club will be followed by other locations, or whether the Summerlin design will become a wider 24 Hour Fitness format.
Memberships Before the Opening
According to Athletech News, registration for Founders memberships is expected to begin in November. The next useful details for prospective members will be the final membership options, included amenities, any separate service charges and a firm opening date. The club’s launch will also show how the company puts its announced mix of training, recovery and social programming into operation.
For now, the confirmed plan is a single Summerlin location scheduled to open early next year. Any expansion beyond that site, and the level of member demand for the format, remain undetermined.
Key Questions
What is Founders Club?
Founders Club is a planned premium gym concept under the 24 Hour Fitness banner, developed by Mark Mastrov. It is designed to combine strength and group training with recovery, medical-spa services and social spaces.
Where will the gym be located?
The club is planned for 9200 W. Sahara Ave. in Summerlin, Nevada, in the Las Vegas area.
When is Founders Club expected to open?
The reported target is early next year. A specific opening date has not been announced in the source report.
How much will memberships cost?
Reported pre-opening membership prices range from $59.99 to $99.99 a month. The source does not explain the differences between tiers or say which services are included at each price.
What amenities are planned?
Plans include extensive strength and cardio areas, group classes, a recovery lounge, a medical spa offering IV therapy, a sauna and cold room, a cafe, a DJ booth and social programming. The exact access rules and fees for individual services have not been announced in the source report.
Source: athletechnews.com
